Gamification and its Future in CRM

Many modern companies should already be familiar with the term CRM. But sometimes it wouldn’t hurt to take a step back and re-learn the fundamentals. Especially if said fundamentals are discussed a bit more in-depth in relevance to the topic of this article. In short however, a CRM (Customer Relationship Management) is a plan to keep the relationship, personalization and loyalty of a customer. With more modern terms often referring to software that helps act as a tool for your employees to ease and organize the whole process.

As it always has, the solution brought to you by gamification is that of engagement. Most of the time salespersons would not want to spend their time monotonously use a CRM software as — although they help in the long term — salespersons would prefer to chase the rush of closing a deal and hitting their quota.

Gamification’s role in CRM is that it helps somewhat repel the tedium that comes with inputting customer data. By adding in game elements such as progress bars, points and badges, it could potentially motivate your employees by giving them a similar rush they would as the deal closing itself.

There are various reasons as to why CRM gamification is trending. One of those examples being that many — if not most — of third party CRM software comes in as already gamified. And these days you might even think if a non-gamified CRM is even worth it.

There are many ways many things could go wrong when you invest highly in a new strategy. And as good as the potential and benefits it may turn out in the end, the early stages of a program could very well make or break the rest of the campaign. Gamifying CRM is no different. Whether you are gamifying a non-gamified CRM or purchasing the license to one that is pre-gamified, you have to know the consequences should you be careless in the act. Some common mistakes are as follow:

· Overly-streamlining business process

· Alienating older generation workers or customers

· Implementing a badly designed gamification

· Implementing a short-term gamification

· Implementing gamification without a thought-out plan

And so on, and so on. In general, any mistake you can commit when implementing gamification can apply here. But there are some cases where the mistake is much more exclusive to the matter of CRM itself. If you’re interested to learn about the 3 essential mistakes/problems in CRM gamification and how to solve them, it wouldn’t do you any harm to. But just know that consulting a specialist should you have doubts is always an option.

And thus, was the rundown of gamification within CRM and how you may generally benefit from it. This matter, of course is actually quite more diverse and perhaps require more detailed research on your behalf should you plan to implement such sales plan. But perhaps it would do you good if you were to check on Agate’s gamification blog and sharpen up on the subject in general.

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