EIPlatform Business Model Overview and Investor Forecast

EIPlatform will be the first marketing platform of its type in the esports sector and the project continues to attract the attention and interest of potential investors and partners across the globe. The aim of the platform is to allow brands and sponsors direct access to the esports community, without the need for intermediaries.

One of the key issues for marketers wishing to enter the esports sector is the lack of accurate, consistent data, vital to running successful campaigns. The EIPlatform global network is powered by blockchain, which allows for advanced data aggregation and analysis. This will allow brands to have access to complex audience data and enable them to make informed decisions on their marketing campaigns.

From an investors point of view, the success of the EIPlatform depends on its core concept of bringing together two global markets which are set for massive growth into the next decade — the Esports market and the Global Big Data market.

Forecasts show the global esports market having steady long-term growth until 2022 with compound annual growth of 18%. This is based on several key trends, including increasing number of esports based on consoles, the growing adoption of esports in emerging economies, the growing number of professional females and female audience and the increasing number of non-endemic sponsors and advertisers.

In this period, total global audiences (occasional and frequent) are expected to rise by 66% to 603 million. Esports sponsorship revenue is expected to rise from US$1.1 billion to US$3.8 billion by 2021.

Global Big Data is currently the fastest growing IT market segment, with strong year on year growth of 24%. The Big Data market is seeing increased demand due to various factors, including the growing need for a personalized customer experience across new industries and increasing importance of user data in social media.

Market analysts have made various projections for EIPlatform, based on several scenarios. The following is based on the project ICO reaching its hard cap.

EIP anticipates revenue to be generated through 4 main streams:

Between 2018 and 2028 CAGR of total revenue is expected to be 44%, with long term estimates predicting a revenue of $1084 million by the end of that period. Until 2022, EIP’s Big Data profile collection will be driven primarily by esports audience growth in the USA and Asia. From there, as rate of growth of the market declines, focus will shift to providing higher quality and more detailed audience data.

In contrast, operating expenses (OPEX) are predicted to rise seven times slower, just 6% CAGR in the same period. Capital expenditure (CAPEX) of the project is predicted to rise from $8 million in 2019 to $25.6 million in 2028.

As a consequence of the gap between rising revenue, in particular from big data sales, and much lower growth rate of operating expenses, EBITDA (earnings before taxes, depreciation and amortization) is expected to rise over the period.

According to these predictions and calculations, in this scenario, it is estimated that payback period to investors would be 2.3 years.

The projected market demand support EIP’s confidence that EMI tokens are a strong investment with significant returns over time.

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